A Deep commitment to making people feel at home. We’re still family-run, proudly independent, and focused on one thing: creating places where people don’t just stay—they belong.
El Safwa specializes in developing residential and mixed-use properties, focusing on vibrant communities and enhancing quality of life. Its projects include luxury resorts, residential complexes, commercial hubs, and recreational spaces, all built to top standards.
About El Safwa
El Safwa is more than a name, it’s a story of vision, resilience, and purpose , El Safwa began as an architecture firm. Designing and building standout residential spaces in Maadi and Masr El Gedeeda, the family quickly earned a reputation for quality and innovation.
Counting Our Impact
Trusted by thousands and growing every year, our commitment to quality, comfort, and consistency speaks for itself. Whether it’s the number of happy guests, our expanding presence, or our years of hands-on experience.
5000+ Real reviews. Real experiences. Exceptional stays. on booking.com
Residences in Cairo
Experience in serviced residences
Guest stays per year
What We Dream Of
El Safwa continues to redefine the way people stay through thoughtfully designed serviced apartments, personalized hospitality, and a deep commitment to making people feel at home
We’re family-run, proudly independent, and focused on one thing: creating places Where people don’t just stay—they belong.
What We Believe In
Where It All Started
Building Trust Since 1996
Our turning point came in 1996 with the creation of Maadi Palace—a bold, visionary project blending serviced apartments, rooftop fitness, retail shops, and office spaces under one roof. It introduced a new concept to Egypt’s real estate market: multi-function living spaces tailored to the needs of a growing expat community. Maadi Palace went on to be named one of Egypt’s top 100 buildings in the past 150 years.
El Safwa Maadi Palace · Maadi
Who is Behind the company
Mohamed Nassif - Hassan Nassif - Bahira Nassif
At the heart of El-Safwa is a team of founders whose shared vision blends innovation, hospitality, and expertise. Guided by a passion for excellence, they have crafted a brand that elevates serviced living into an experience of comfort, warmth, and modern sophistication. With a balance of creative foresight, guest-centered care, and decades of real estate expertise, they have established El-Safwa as a trusted name, where every detail reflects a commitment to quality and a new standard of contemporary living.